Interview With Dietmar Rietsch, CEO of Pimcore, On The Heels Of Their Recent Funding
CMSCMEDIA spoke to Dietmar Rietsch, the CEO and Co-Founder of Austria based Pimcore, an open-source platform for data and customer experience management, which has raised $3.5 million in Series A funding to support the tech startup’s US expansion.
Here are some excerpts of the interview.
Your press release mentioned “We’ve identified an incredible need for more flexible and connected data solutions for global enterprises, and strongly believe control over intellectual property and software belongs in the hands of our customers. That’s why we’ve developed our technology to be completely free of license cost,” could you expand a bit more on the needs that you see in the market, and what are your hopes that Pimcore will fill?
“Today, organizations have so much data from multiple domains on hand that they’re not really sure what to do with it. Often times, files get passed from person to person across the company, ending up in various file formats, in decentralized locations, with no identifiable source. This makes it really difficult for marketing and sales to actually leverage that data and develop any actionable insights from it to improve the customer experience. When it comes to commerce, these insights are crucial to drive strategy across all customer touchpoints and channels, as unique shopping experiences are what drive customer loyalty in today’s competitive market.
Pimcore is an open-source framework that global enterprises can leverage to fill these gaps. Pimcore offers a centralized platform where organizations can properly manage product information, data assets, customer experiences, and e-commerce functionalities, avoiding all of the potential issues that come along when data isn’t streamlined into a single location. Since customer demands are constantly changing in this day and age, Pimcore provides a flexible and agile solution that allows organizations to move quickly from concept to launch and iterate on their processes as these needs change. This is what’s required for organizations to stay competitive and retain market share today.”
Congratulations on being recognized in the 2018 Gartner Cool Vendor report, could you tell us what this means to you?
“Being named a Gartner Cool Vendor in 2018 was a huge win for us. To have our company highlighted by such a reputable organization as having a product that’s finding new ways to solve legacy problems and create unique data-driven commerce experiences for our customers really got to the core of what we want to be known for. We believe that open-source is poised to transform commerce as we know it. The agility, flexibility, and scalability of the software allows it to be leveraged across industries to create the personalized experiences that customers demand today, which is why we offer the product without license cost. It’s been amazing to watch our customers interact with the product and evolve their commerce processes, and being recognized for that by Gartner is a great accomplishment.”
